Telford Homes has announced the launch of a new brand identity. Effective immediately, the company’s go forward business will be known as Telford Living, reflecting its renewed focus and vision for the future focusing across living tenures including PBSA, Build to Rent, co-living and open market sales across the UK.
Telford Living will adopt a flexible development approach, partnering with best-in-class, third-party general contractors to deliver its projects.
Telford Living is led by Senior Vice President for Development Investment, Alex Taylor who reports to David Neuman, President, Europe at TCC.
“Telford Living is the continuation of decades of experience in delivering best-in-class living schemes, and an enviable balance sheet that enables us to move quickly and decisively. Our evolution will see a refined approach that is highly responsive to market conditions, a shift to a capital-led model and more flexible development approach, and expansion beyond London and into new product types. This reflects both the market and our experience of what our institutional investor partners are seeking in a living sector developer.
“We are actively engaged on new sites across the UK and look forward to bringing Telford Living’s homes to more communities and regeneration projects soon.”
Alex Taylor, senior vice president for development investment, TCC
As the European residential development arm of Trammell Crow Company (TCC), Telford Living is backed by significant capital and expertise as it aims to deploy its strong balance sheet to acquire, develop and invest in new projects across the UK.
“Telford Living’s structure and strategic direction now much more closely match that of Trammell Crow Company: capital-led, partnering with best-in-class external contractors, and laser-focused on delivering strong risk-adjusted returns by employing an entrepreneurial and nimble approach while focusing on capital efficiency and strategic partnerships.”
David Neuman, President, Europe, TCC
Leveraging Telford Homes’ 24-year development history and expertise in the living sectors, having delivered over 15,000 apartments across 170 regeneration projects, Telford Living currently has eight sites totalling 4,400 apartments, valued at £1.6bn under construction and in the pipeline.
