Following the submission of a planning application in October 2024, Vita Group’s vision for a new sustainable urban neighbourhood on the former Axis site on Holliday Street has taken a major step forward after securing planning permission from Birmingham City Council.
Overall, the high-quality regeneration project will deliver five new buildings around a new landscaped square. It will include 720 purpose-built student accommodation (PBSA) bedrooms delivered under Vita Group’s House of Social brand, 990 well-designed homes across three buildings, a hotel/serviced apartment building with 278 bedrooms and a publicly accessible food hall for independent food retailers.
Designed by Simpson Haugh, Vita’s Goods Station scheme will become a welcoming gateway between Westside and the city centre core, significantly improving accessibility and creating a new route for pedestrians from New Street Station to the theatres, bars and restaurants of Centenary Square, Broad Street and Brindley Place.
“We are delighted with today’s decision to approve our application for a highly prominent city-centre site that has been vacant since 2021.
“Over the past two years, we’ve worked closely with Birmingham City Council and engaged extensively with the local community on a scheme that will become a landmark destination for Birmingham.
“Goods Station will transform a brownfield site into a 21st century sustainable urban neighbourhood, creating hundreds of new homes, a public food hall and an urban square for Birmingham’s residents and visitors to enjoy all year round.
“Building on our strong track record of delivering and operating high-quality schemes in the city- including Pebble Mill in Edgbaston- we look forward to bringing forward another exemplary, sustainable development for Birmingham.”
Jon Weston, Development Director, Vita Group
The delivery of the Goods Station proposals will provide a significant economic boost to Birmingham’s economy. In its construction phase, the regeneration of the site is expected to create c.485 jobs in the West Midlands and will contribute c.£245m to the local economy.
Once complete, Vita’s scheme will continue to benefit the city, creating around 185 jobs on-site, generating £2.4m additional council tax for the city and adding c.£7.8m Birmingham’s economy each year.
