Watkin Jones has launched the branding for its scheme in Stratford. Venti House – previously known as Grove Crescent – will be a new purpose-built student accommodation (PBSA) scheme offering excellent ESG credentials.
Planning permission for the scheme was granted in April 2022 and the development is being funded through a joint venture between HGP and Watkin Jones and will be available for letting for the 2026/27 academic year. The development topped out earlier this year.
Venti House includes 397 student units – high-spec studios and cluster flats, alongside amenity spaces that are focused on studying, wellbeing and community.
The scheme is in a prime location in one of London’s key PBSA submarkets, with excellent access to London’s leading universities including UCL East, London College of Fashion, Birkbeck, and the University of East London’s Stratford campus, alongside strong connectivity along the Elizabeth Line. Venti House will help to address the growing demand for high-quality student homes in the capital.
Fresh – with their extensive student marketing experience – were appointed to lead on the brand development for the project. Drawing inspiration from a blend of Victorian, industrial, oriental and modern design styles, the Venti House brand fuses old and new. By weaving elements of British heritage into a culturally rich, contemporary interior concept, the development offers a unique living experience to resonate strongly with students discovering life in London.
The thoughtful design approach also creates a distinctive visual identity, in addition to ensuring that Venti House becomes a welcoming, engaging and aspirational home for students from around the world.
“Venti House reflects our commitment to delivering thoughtfully designed, experience-led PBSA in key UK markets. The brand and interiors draw on London’s rich history and diverse culture to offer students something that feels both premium and personal. With construction well progressed, we’re excited to see Venti House launch next year and offer a great home for students studying in Stratford.”
George Dyer, Group Investment Director, Watkin Jones
Venti House demonstrates Watkin Jones’ market-leading approach to sustainable development, placemaking, and long-term operational excellence.
The delivery of the development will coincide with a reduction in supply of new-build PBSA, and will offer a high-quality product to meet the ongoing demand within the city.
