Integritas Property Group (IPG) is celebrating the completion of the long-standing Deakin’s Yard purpose-built student accommodation (PBSA) project in Newcastle-under-Lyme. The unique development, once known as the Sky Building, now offers state-of-the-art PBSA with shared facilities.
Partnering with Curlett Jones for student management and lettings, the completion of this project highlights the expertise of IPG in developing high-end PBSA.
Deakin’s Yard includes 273 units in a mix of 122 studios with ensuites, 127 large studios with ensuites and kitchens, ten one-bedroom apartments and 14 accessible rooms, with all units now let and tenanted for the 2025/2026 academic year. Amenities include a state-of-the-art resident gym, resident cinema, communal garden, bike store and study room.
“I’m incredibly proud to see the completion of Deakin’s Yard! This transformation is a significant step forward for Newcastle-under-Lyme and IPG.
“Having transformed the site from an unsightly eyesore into a space that will greatly benefit our student population, while also attracting investment opportunities to the area, everyone at IPG is over the moon that it’s ready to welcome students this August.”
Mitchell Walsh, CEO, Integritas Property Group
The PBSA scheme is ideally located with immediate access to Keele University and only a short distance away from Staffordshire University and Royal Stoke University Hospital. It is an ideal home for students in the town, with the first students moving in on 15 August 2025.
Deakin’s Yard is IPG’s biggest combined project and showcases the growth and commitment of the ethical property developer, cementing its positive track record with investors. In March last year, IPG partnered with Homes for Students on this scheme. The partnership brings together IPG’s expertise in developing schemes with the knowledge and experience of Homes for Students in managing and operating student homes.
IPG has established a solid reputation in the student property development sector, highlighted by its successful Bijou project and the recent launch of the Optima site in Bradford. These developments are transforming the landscape of student accommodations in the city and are delivering impressive rental yields for investors.
