Greystar has unveiled its new International Headquarters at The Gilbert on Finsbury Square in the City of London. The new headquarters will act as a focal point to facilitate continued growth.
It also reflects Greystar’s commitment to delivering high-quality rental housing and a great experience for customers in key cities across the UK and Europe.
Greystar entered the UK in 2013 and is now active in seven European markets with over 955 team members working in its local offices or at one of its 190 assets. The company has invested £25bn of institutional capital to build a portfolio of over 62,000 apartments and student beds in just over a decade.
“Our new International Headquarters marks a significant milestone in Greystar’s growth journey and is testament to our leading role in the global real estate market. I am incredibly proud of our team’s dedication and the innovative spirit that continues to drive the company forward. The office in London will serve as a hub for excellence, providing a space that colleagues can be proud of, fostering collaboration and furthering our commitment to delivering beautiful living environments and innovative services that enhance our residents’ living experience.”
Bob Faith, Founder, Chairman and CEO, Greystar
With the new International Headquarters, the building is in line with the company’s commitment to minimising environmental impact was selected for its credentials as a BREEAM certified building. Greystar are also targeting a 3* Fitwell certification.
The Gilbert has been fitted out in line with BREEAM Refurbishment and Fit Out Standards (Very Good), with credits across energy, water, waste, pollution, travel, noise and materials.
“It has been an honour to be a part of this journey, and a pleasure to work closely with HTA Design and Elizabeth Stuart to deliver an exceptional space for Greystar to call home.
“Sharing our expertise in the London fit out sector, the design embraces and enhances The Gilbert’s heritage and historic beauty, resulting in a truly stand-out workplace woven with the building’s distinctive character.
“Working with a historic building is never without its challenges, so we thank our project team and wider partners for their dedication and commitment on delivering this ambitious project.”
Nick Barrowman, Project Director, Morgan Lovell
Where possible, materials from Greystar’s previous London office have been reused, recycled or donated to good causes. Many of the materials used also have sustainability certifications such as Energy Star (IT equipment).
“The inauguration of our new International headquarters reflects our steadfast commitment to the UK and Europe. Over the last decade, we have invested around £25bn of institutional capital into new housing and made significant strides to improve the quality of rental homes. Our new headquarters will enable to further this mission by driving growth and innovation as we continue to meet the evolving needs of today’s renters.”
Mark Allnutt, Executive Director Europe, Greystar
The design of the new International Headquarters reflects Greystar’s focus on people, genuine relationships and shared values.
The space aims to help team members thrive with the design, amenities and technology creating a work environment that is optimised for hybrid working practices – to maximise productivity whilst also supporting mental and physical wellbeing.
“Design matters to Greystar and its new International Headquarters is emblematic of that principle. Our goal was to create a space that is reflective of Charleston, but highly personalised to London.
“We started with space planning and from there, it began to tell a story. The key design decisions centred around the spiral stairwell and tying this back to the signature staircase at the Greystar headquarters in Charleston.
“The use of warm materials was imperative, and we sourced art and lighting from all over Europe. Graphic rugs and classically designed furniture were used to parallel the scale of the architecture. While it is evident we leaned towards modern furniture using iconic brands like Knoll and Eames, it was also important to layer with key vintage pieces.
“The collection of contemporary art by William Halsey spans from Charleston to London. Ultimately, it came down to creating a consistency for Greystar where function and great design coexist.”
Jessica Spindler, Managing Director, Elizabeth Stuart Design
